LIVINGWAY
For developers, building owners, investor landlords, funders and lenders

We are together.

A fully integrated Operating and Asset management platform for the Living Sector. We take any building, at any stage, and run it to perform.
Tailored to you, to your brand.

Or jump straight in
Who we are

We turn complexity into performance.

Fifteen years operating complex buildings across the living sector, for everyone who holds a stake in them. Whatever the building, and whatever it was built to be, we run it to one standard, for performance and long-term value.

A community-first brand: hospitality-grade service inside the building, and a resident programme that runs out across the city.

£0bn
assets under management
0
blocks under management
0
apartments under management
0 yrs
managing complex buildings
0
successful lettings
0%
occupancy
0
employees
0
Purpose Built to Rent buildings under management
2
head office London, regional office Manchester
360°
asset-management capability
What we do

The complete mix of living assets.One accountable operator for everything.

Whatever the situation, and whatever it was built to be, we operate it to one standard, for exceptional asset performance and NOI. One operator across the whole living sector.

Whatever the product
  • New development
  • Built to sell
  • Reset to Rent
  • Distressed / under-performing
  • Purpose Built to Rent
  • Single units (Buy to let)
Whoever we serve
  • Developers
  • Building owners
  • Investor landlords
  • Funders and lenders
  • Owner-occupiers
  • Tenants

How we engage, end to end.

01

Consult

Strategy, design and the operating model, before the building is finished.

02

Mobilise

We switch it on: team, systems, brand and a fast lease-up.

03

Operate

We run it to one standard: lettings, service, community and block.

04

Deliver

Exceptional NOI and transparent reporting, our interests aligned to yours.

Our expertise · exceptional asset performance and NOI delivery

We create the greatest value,whichever mix of services you need for your building.

Powered by our seven-point delivery framework. Take the full stack or only the layers you need, and join at any stage. One accountable operator, running the building from that point and driving the value up.

VALUE REALISED
Value realised
Greatest value realised
The result. Exceptional NOI, live reporting, maximum income and long-term value at exit.
COMMUNITY & PROGRAMMING
Community & programming
Retention mastered
A designed, programmed community, with the whole city as the amenity they won't leave.
HOSPITALITY-GRADE SERVICE
Hospitality-grade service
Retention driven
Service so good they stay. A resident experience manager, and one app that just works.
OPERATIONS
Operations
Efficiency-driven performance
We keep it full and running: lettings, rent, re-lets, maintenance and property services.
MOBILISATION
Mobilisation
Asset activated
We switch the building on: team, systems, brand launch, and a fast lease-up to full.
BASELINE
Baseline
Asset managed and protected
The regulated backbone: estate and facilities, service charge, safety and compliance.
Ground level
DEVELOPMENT
Development
Asset strategy
Before a brick is laid. Advisory, development management, design input, hold-versus-sell.
Hospitality-grade service · the key to retention

A world-class resident experience.People don't leave a place that feels like theirs.

The single biggest driver of retention is how it feels to live here, because coming home starts at the door of the building, not the apartment. And because we are the single lettings manager for the whole building, we don't just fill it, we curate it: we shape the mix, introduce the neighbours, and build the community on purpose.

01

A dedicated resident experience manager

A real person who knows you, not just the building. Your name, what you need, and there before you ask. Not a call centre.

02

One call, one touch

One call, one touch, and it's handled. Owner-occupier or tenant, the same answer for everyone: sorted.

03

One app for everything

Everything at the touch of a button. Their home, their building, their events, their neighbours and their city, all in one place.

04

From the very first day

A building with community at its core. Lively, neighbourly, and unmistakably theirs, from day one.

LIVINGWAY resident app

Built for the Renters' Rights Act, where longer occupancy is what protects income and long-term value.

The membership to the entire city · exclusively for LIVINGWAY residents

Welcome to LIVINGWAY X.The city is their amenity, and a membership they won't want to leave.

We are amenity agnostic. If the building has a gym, a lounge, a rooftop, great, we will run them beautifully.

But real life is lived out there, past the front door. So across our buildings we deliver an incredible city-wide programme, with community and connection at its heart.

The community potFive percent of the fees we earn goes straight back into a shared pot. The members decide together how it is split, between bigger experiences for the community, and giving back to the local area. One member, one vote.
In the community pot right now
£0

The split so far.

For members
£23,786
Bigger events & shared experiences
Give back
£34,300
Local causes across London
01
Everyday

Neighbourhood discounts · the local gym · the corner coffee · late-night tacos · the dry cleaner who knows their name

02
Every week

Gigs · supper clubs · gallery lates · run clubs · padel leagues · workshops · the people they'll want to know

03
Marquee

Festival takeovers · members' weekenders · city trips · once-a-year moments they plan the year around

04
Partnerships

The best gyms, co-working & wellness spaces · brand & festival partners, from taste festivals to the coolest nights · and the events we create ourselves

Membership

No one can buy their way in. They own, or they rent, their way into LIVINGWAY X.

LIVINGWAY community membership card
Tailored to you

Tailored to who you are.

One operating model, shaped to your situation. Tell us who you are, and we will show you exactly how we can support you.

Developers
Built to sell · reset to rent

Built to sell, resetting to rent.

An asset that stalled, or a pipeline shifting from a sale to rental income.

Continue →
Purpose Built to Rent

Built to hold.

A rental building you keep, held for long-term income and run to one standard.

Continue →
Investors
Whole buildings

I own a whole building.

You own it but don't run it, and the operator in place underperforms. It could work harder and hold its value.

Continue →
Single units

Buy to let units.

A unit to let in a building we already run. Bring the whole investment into one place.

Continue →
Funders
Funders and lenders

Capital in the building.

You lend against it but don't run it. We operate it to protect your income and hold its value to exit.

Continue →
Your asset

Tell us about your asset.

Pick the one that sounds like yours, and watch the building light up for it.

Stranded

A building that's stuck.

Built to sell, but the market did not show. Part-sold, part-let, mixed-tenure, voids biting.

Enter →
Currently operating

Live, but under-performing.

Up and occupied, but voids, churn and thin service hold the income below what the asset should deliver.

Enter →
Reset

Resetting from sale to rent.

Pipeline or in-build, intended for sale. The case now shifts from sales profit to rental income.

Enter →
Purpose built

Purpose built to hold.

Co-living, PBSA, single or multi-family. Always intended to hold, run to one standard at scale.

Enter →
Investor landlords

A unit to let, in a building we run.

You own a unit to let in a building we already manage. Bring the let into one place.

Enter →
Stranded · built to sell, and stuck

Stranded. And we bring it back.

A part-sold, part-let building the sales market left behind, taken whole and brought back to performance.

01
The situation

Built to sell, but the market did not show. Units are not moving at the pace or the price you underwrote, so the building is part-sold, part-let and mixed-tenure, with vacant units dragging income while interest and covenants still fall due. And it is fragmented: a block manager, owner-occupiers, investor landlords, tenants and multiple letting agents, with no one accountable for the whole asset.

02
What we do

We know the pressure: income has to service the funding and the covenants while the sales market is slow. So we take the whole building as one accountable operator and drive income from day one, letting the empty units fast and staying lettings-ready the moment one sells. You keep your optionality, part-sell and part-hold, with income that services the debt and the building held sale-ready for when the market turns.

The outcome

A distressed asset becomes a performing one, on your timeline.

Relevant services

The whole stack, as one accountable operator, from the regulated backbone to the income that services the debt.

Block & service charge management

Estate and building management, service charge, building safety and statutory compliance. The regulated backbone, always.

Rapid lease-up

Team, systems and brand launch, and the empty units let fast to turn voids back into income.

Lettings & management

Referencing, renewals, rent and arrears, re-lets and reactive maintenance, end to end.

Resident experience

A dedicated resident experience manager, one app, and service that simply works.

Community & programming

A citywide programme and membership that keeps the building full, and staying full.

360° asset reporting

Live, transparent reporting across the whole asset, the numbers behind every decision for owners and funders.

One operator, every interest

A stranded building holds every interest at once: owner-occupiers, investor landlords, tenants, the developer still selling, and the funder behind it. Most operators answer to one. We are built for all of them.

01
Owner-occupiers

One accountable manager for the whole building, and a single operator curating a real community of owners and tenants.

02
Investor landlords

Service charge and lettings as one, on-site and ready to let the day they complete.

03
Tenants

Hospitality-grade service and a full, citywide community membership. A home they choose to stay in.

04
The developer

Your flexible partner and strategist, from new developments to part-sell, part-hold. The income and long-term value that services funders and covenants.

05
Funders

Fast, reliable income to service the debt, and a well-run building protecting the security and its long-term value.

Currently operating · a live building, under-performing

Live, but under-performing.

A building that is full but never hit its numbers, reset to one standard and made to perform.

01
The situation

The building is up and occupied, but it is not performing. Voids and churn eat the income, service is thin, the community never formed, and NOI sits below what the asset should deliver. A managing agent runs it to function, not to perform, and no single operator owns the gap between full and performing.

02
What we do

We take the whole building and reset the operation to one standard. A lettings engine that cuts voids and lifts renewals, hospitality-grade service, and a real community that turns a tenancy into a place people choose to stay. One accountable operator across the block, the lettings and the community, turning occupancy into the income the asset should deliver.

The outcome

A functioning building becomes a performing one.

Relevant services

One operator resets the whole operation, from the lettings engine to the community that keeps people staying.

Block & service charge management

Estate and building management, service charge, building safety and statutory compliance.

Lettings engine

Renewals, re-lets, rent and arrears and reactive maintenance, run hard to cut voids and lift renewals.

Hospitality-grade resident experience

A dedicated resident experience manager, one app, and service that simply works.

Community & programming

A citywide programme, events, partnerships and membership that turns a tenancy into a place people stay.

Renewals & retention

Events, perks and a loyalty scheme that reward staying, lift renewals and cut turnover cost.

360° asset reporting

Live, transparent reporting across the whole asset, the numbers behind every decision.

Reset · built to sell, reset to rent

Reset to rent. Made to pay.

A scheme built for a sale that isn't there, turned into a rental asset that performs.

01
The situation

The sales market is not there, and holding for a sale you cannot underwrite is the real risk. The business case has to shift from sales profit to rental income, but the building was never designed or set up to be operated for rent, and the funding and covenants still need servicing while the market recovers.

02
What we do

We get in early enough to shape the foundations, then run it as a rental asset from day one: let up fast, hospitality and community built in, and income that services the funding and covenants while the sales market recovers. You keep your optionality, part-sell and part-hold, with the building performing and held sale-ready, so the pivot to rent is a hedge, not a retreat.

The outcome

A shrewd pivot that performs, not a stalled sale.

Relevant services

In early on the strategy, then the full operation, so the building is built to be operated for rent from day one.

Advisory & development input

In early on design, development management and the hold-versus-sell decision, so the building is set up to rent.

Block & service charge management

Estate and building management, service charge, building safety and statutory compliance.

Mobilisation & lease-up

Team, systems and brand launch, and a fast lease-up from day one.

Lettings & management

Referencing, renewals, rent and arrears, re-lets and reactive maintenance, end to end.

Resident experience & community

Hospitality-grade service, one app, and a citywide community programme built in.

360° asset reporting

Live, transparent reporting across the whole asset, for owners and funders alike.

Purpose · purpose built to hold

Built to hold. Built to perform.

A building you always meant to keep, run to one hospitality-grade standard from day one.

01
The situation

Co-living, PBSA, single-family or multi-family: you always intended to hold. You need an operator who runs a purpose-built rental building to one hospitality-grade standard at scale, maximises NOI, and delivers institutional-grade performance, not a block manager and a letting agent stitched together after the fact.

02
What we do

Already an expert operator across multiple Purpose Built to Rent buildings. Appointed pre-completion, we run the whole building from day one: lease-up to steady state, lettings, management and community as one, all to a single hospitality-grade standard, with every service the building needs under one accountable operator to deliver the strongest overall return.

The outcome

One standard, every door. Institutional-grade performance.

Relevant services

Every service a purpose-built rental building needs, under one operator, from pre-completion to steady state.

Advisory & development input

Appointed pre-completion, shaping design and operational readiness before the doors open.

Facilities management, safety and compliance

Estate and building management, service charge, building safety and statutory compliance.

Mobilisation & lease-up

Team, systems and brand launch, and a fast lease-up to steady state, no incumbents to convert.

Lettings & management

Referencing, renewals, rent and arrears, re-lets and reactive maintenance, end to end.

Resident experience & community

Hospitality-grade service, one app, and a citywide community programme, all to one standard.

360° asset reporting

Live, transparent reporting across the whole asset, the numbers behind institutional-grade performance.

For landlords in a building JAR already manages

We run your building, and your let.

You own a unit to let in a building we already manage. We are on-site, accountable and already looking after the block, which makes us the natural home for your lettings, and the simplest way to bring your whole investment into one place.

01
The situation

You own an apartment to let in a building LIVINGWAY and JAR already manage. Today the block sits with us and your lettings sit somewhere else: a separate agent, a separate app, a separate statement, and no single view of your investment. Two managers for one asset, and no one holding the whole picture.

02
What we do

Because we already run the building, we are the best-placed team to run your let, and we only let where we manage. One operator for the block and the unit, service charge and lettings on a single statement, your tenant on the LIVINGWAY membership and in the community, and your whole investment on one 360 view.

The outcome

Your building and your let, run by one team, finally in one place.

Simple, fair fees

One low fee. Nothing hidden.

The lowest fees in the market, and a structure you can actually read. A single onboarding charge, one fee at tenant changeover, and that is it. No giant fee schedule. No hundreds of little charges buried in the small print. We are not like the rest: simple, transparent, and fair, the way it should be.

Landlord 360

Your whole investment, on one screen.

Landlord 360 dashboard
What is included

The whole building's standard, brought to your unit, and everything held in one place.

Lettings & management, per unit

Lease-up, referencing, renewals, re-lets and reactive maintenance, run by the team already on-site.

Rent, arrears & accounting

Rent collected and chased, and one clear statement across the block and your unit.

Tenancy & compliance

Tenancies run right under the Renters' Rights Act, with deposits, referencing and safety handled.

Resident experience & membership

Your tenant gets the whole building's resident experience, and the LIVINGWAY membership.

Community & programming

The citywide community programme, open to your tenant from day one.

One place, one view

Block and let, service charge and lettings, together on a single 360 view of your investment.

About & team

Two specialisms. One operator.

LIVINGWAY is two specialist firms joined as a single operator for the whole building: a hospitality-grade operator that drives revenue, occupancy and community, together with a long-standing block-management agent that protects the asset. One team, accountable for everything.

LIVINGWAY

Grows the asset.

Lettings and management, end to end. Tenancy, rent and renewals, resident experience, the app, and the citywide community programme, all driving occupancy and income.

7,625 lets · 95% tenant satisfaction · 98% occupancy
+
JAR · James Andrew Residential

Protects the asset.

Estate, block and service charge management for mixed-use buildings. Building safety, compliance and statutory oversight, with on-site teams and an established contractor network.

95 managed blocks · 5,550 units under management
The team
Shaun Prime
Managing Partner

Two decades scaling hospitality-led living brands: CEO of Native, Ops and Sales Director at UNITE, then Global COO of Selina to its 2022 Nasdaq listing. Two exits and $1bn+ of value.

Sam Hay
CEO, LIVINGWAY Team

Leads LIVINGWAY's build-to-rent platform, brand and resident experience. ARLA-qualified, with a background in law.

Fiona Docherty
Founder & CEO, JAR

Co-led JAR's 2025 management buyout, after 16 years at Ballymore. Leads regulated block and estate management across London.

Rob Soning
Founder & COO, JAR

Co-led the 2025 buyout. Oversees operations, building safety and compliance across JAR's London portfolio.

Damian Soning
New Business Director

Leads new business and developer relationships across the residential and build-to-rent sector.

Get in touch

Bring us a building, or a pipeline.

Tell us about the building, the situation, or the pipeline, and we will take it from there.

New businessDamian Soning, New Business Director
OfficesHead office London · Regional office Manchester

Thank you. We have your details and will be in touch shortly.